Joico Color Balance Purple Shampoo, 33.8 Ounce

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Features

• The unique color-correcting formula preserves cool platinum blondes and silver foxes
• Powerful ingredients provide a shield against damage
• No shrinking violets here

Description

What it is: May the force be with you: We think our vibrant new shampoo deserves honorable mention for its ability to give the phrase? serve and protect? a whole new meaning. What it does: The unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hairs vibrancy. And there is more: Powerful ingredients provide a shield against damage, and strengthen hairs natural defenses. No shrinking violets here. What else you need to know: Perfect choice for: Blondes (especially platinum) and gray/silver hair.